A second-generation family that grew up in the weaving villages. No import chain. No inflated provenance story. Just the actual source.
UNS was not founded by someone who discovered hand-knotted rugs on a design trip to Marrakech. It was built by a family that has spent two generations inside the weaving workshops of Pakistan, Iran, Afghanistan, and Nepal.
We know the master weavers by name. We know which region produces which knot density. We know which dye houses can match a specific archive colorway. That knowledge cannot be acquired — it is inherited.
Hand-knotting at a museum quality — 200 to 600 knots per square inch, natural wool and silk, vegetable and chrome dyes — is not a marketing distinction. It is the difference between a floor covering and an heirloom.
Fewer families pass this skill to the next generation every year. Machines can replicate the pattern. They cannot replicate the hand. Every UNS rug is an act of preservation: a commission that keeps a workshop open, a craft alive, a weaver employed at a fair wage.
The traditional rug trade involves a manufacturer, a regional exporter, a national importer, a distributor, and a showroom — each adding margin, each obscuring provenance. The customer pays for all of it and knows none of it.
UNS collapses that chain entirely. We are the manufacturer. When you buy from us, you are buying directly from the people who made it. That means lower prices, genuine provenance, and a direct relationship between maker and home.
Two generations at the loom. Manufacturing relationships built over decades, not a sourcing trip.
Hand-knotting at this level is genuinely endangered. Every UNS rug is an act of preservation.
No distributor. No importer. No showroom markup. A direct relationship between maker and home.
The industry's first trade account directly with the manufacturer. Unprecedented margins, zero intermediaries.
Explore the collections, or apply for a trade account.